The Product Manager's Best-Kept Secret
Professor Arpdau's web-based tools help you predict and unlock customer lifetime value.
Professor Arpdau's web-based tools help you predict and unlock customer lifetime value.
Literally. This website is a collection of (mostly free) easy-to-use analytics and monetization tools developed by me, Russell Ovans. I wrote the book Game Analytics. Many of the concepts I describe in my book are provided here as a subscription-free service.
If you've read my book - thank you! If not, relax: we've got you covered.
No account creation is required.
None of your company data is ever stored on our servers.
See our Terms of Use and Privacy Policy for details.
Knowing your retention curve's formula is the first step in projecting revenue. Plug in your observed D1, D3, and D7 retention values and get your model. Play around with various scenarios. It's free!
How much revenue is each user expected to generate in their first n days? Now that we know your retention curve, enter your app's ARPDAU to predict LTV for new installs. Free to use!
How much money is your game going to make? Let us predict your daily active users (DAU) and daily revenue. We are better, faster, and cheaper than your spreadsheet method. And it's free to use!
Generate Google Play .CSV files to bulk change your Android in-app products. Easily adjust your prices by country, and increase global monetization by incorporating the Big Mac Index. Works in seconds! Save time, convert more users.
