DAU and Revenue Predictor


How much daily revenue can you expect?


Enter your average installs per day to generate an estimate of your DAU.


Explore different retention scenarios to see how your DAU is affected.

     

*Provide at least two observations. To exclude a data point, set it to 0%.


Finally, enter your average revenue per daily active user (ARPDAU) to estimate daily revenue.

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How do we get from retention to daily active users (DAU)?


The retention curve is defined by a function r(n). When applied to a cohort of installs, the expected number of DAU from that cohort on day n after install is:


DAUn = r(n) * cohort size


A simple prediction of total DAU by day n after game launch can be constructed by extending this concept over a sequence of overlapping daily install cohorts. Our server-side algorithm does all this heavy-lifting for you, so sit back and relax and smash that submit button.


If you want to grow DAU you have to either improve retention or generate more daily installs (preferably both).


If you want to grow revenue you have to either improve retention or ARPDAU.